DON’T LET YOUR CUSTOMERS TRAVEL ALONE.

DON’T LET YOUR CUSTOMERS TRAVEL ALONE.

You will have studied your customers’ journey, of course. You’ll know the decision points, the comparisons made, the facts and opinions sought by the people to whom you hope to make a sale. You’ll know how emotions and attitudes change as prospects take the path towards choosing. You’ll have thought long and hard about how […]

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How to guarantee your social media post or ad won’t get read.

How to guarantee your social media post or ad won’t get read.

Years ago, when just a lowly copywriter, there was a phrase I dreaded hearing when briefed by an account exec. It was: “They want a range ad.” Range ads. They’re almost as meaningless as corporate ads, which means that their effect can be likened to peeing your trousers – not many people notice, but you […]

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Three questions to help you get better answers.

Three questions to help you get better answers.

 If you brief agencies or in-house creative teams, you may occasionally have been frustrated when they seem to have heard a different brief to the one you gave. We’re not talking about those moments when they knock you back with an unexpected flash of creativity, of course. We mean those times when you said […]

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What’s the primary function of your business?

What’s the primary function of your business?

Making profit? Building share? Increasing shareholder value? Actually, it’s none of the above. They’re all laudable objectives, of course, but they’re not your primary function – the thing that every bit of your business must be focused on doing, to achieve the objectives in that list above. So what is it? And why doesn’t everyone […]

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J44 partners with Brisbane-based Conka

J44 partners with Brisbane-based Conka

Manchester, Edinburgh, Leeds… and now Brisbane. Our new partnership with Nicola Pickup at the Conka consultancy will allow us to share ideas, pool experience and deliver strategic direction for blue-chip and startup clients on two continents.

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Flippin’ Eck!

Flippin’ Eck!

Today, if you are savvy around high end automobiles, you’ll know that a Flipper is someone who purchases a rare or limited edition new car and sells it on or, as is often the case, straight back to the supplying dealer…for a profit.

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Raw Material

Raw Material

A product that outperforms its peer group makes the job of marketing and selling it that much easier.
So have you got outstanding raw material to work with? How do you spot it? And how do you exploit it to best effect?

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