What’s the primary function of your business?

To make money? Grow share? Build value?

Those are admirable objectives, of course, but they’re not your primary function – your basic job.

What is it then? Well, the answer is in this short video. It may surprise you, but it could also help transform your sales and profit.


Steve Yelland

Steve Yelland

Writer and consultant brand and communications strategist, working with blue chip and start-up businesses.