J44 PARTNERS WITH BRISBANE-BASED CONKA
Strategic marketing consultancy, J44, which has hubs in Manchester, Harrogate and Edinburgh, has announced a new partnership with Australian agency, Conka.
The alliance will see J44 work closely with Nicola Pickup, head of the Brisbane-based consultancy, providing strategic direction to international brands.
Originally from the UK, Nicola has previously worked in senior marketing roles with Triumph International, Mamas & Papas and SQD Athletica, before launching Conka which primarily specialises in the education and construction sectors.
With extensive experience in several sectors including food & beverage, financial services, healthcare and automotive, J44 was launched by industry figureheads Kevin Murphy (founder and MD of The Foundry), Brian Sharp and Steve Yelland earlier this year.
Current clients include a new Tokyo based drinks company, an internationally renowned whisky company and a global financial services business.
Yelland comments on the partnership, “We launched J44 with a view to working with both new and established brands which have the ambition to grow internationally, and it is a logical next step to partner with young and talented agencies around the world.”
“Both Kevin and I have previously worked with Nicola and we look forward to the quality of strategic thinking and creative insight which Conka will bring to projects.”
Conka founder, Pickup, added, “I’m delighted that Conka and J44 are joining forces to provide a cohesive and truly international offer to global brands.”
“We are growing quickly in our home territory and the thinking, principles and experience of J44 coupled with our own specialist knowledge will be of enormous benefit to clients.”