Strategic marketing consultancy, J44, which has hubs in Manchester, Harrogate and Edinburgh, has announced a new partnership with Australian agency, Conka. The alliance will see J44 work closely with Nicola Pickup, head of the Brisbane-based consultancy, providing strategic direction to international brands. Originally from the UK, Nicola has previously worked in senior marketing roles with […]
Three of us at J44 have managed large and successful businesses in our time, so we think we’re fairly well qualified to present this essay on the MD’s role and how to perform it. Why? Well, to help you understand your agency a bit better and also to suggest that everything benefits from a sideways-look. […]
If you’re the sort of creative director who says ‘my way or no way’, you’ll eventually fill your department with people who aim their work at you, rather than at consumers.
Today, if you are savvy around high end automobiles, you’ll know that a Flipper is someone who purchases a rare or limited edition new car and sells it on or, as is often the case, straight back to the supplying dealer…for a profit.
I’ve been fortunate enough to work for FMCG companies which had great products which outperformed their peers. This makes the job of marketing and selling those brands much easier.
Why do we seek to make simple commercial tasks like selling and marketing so complex ?
I specialise in corporate death. I’m in the business of dead businesses, extinct enterprises, broken brands. Brands and businesses are dropping like flies, and you know what’s killing them? Surprises.
Charles Darwin is often credited as saying: It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.
How else could you express what you do in terms that open your mind and prompt you to re-invent your business before someone else does?