J44 PARTNERS WITH BRISBANE-BASED CONKA

J44 PARTNERS WITH BRISBANE-BASED CONKA

Strategic marketing consultancy, J44, which has hubs in Manchester, Harrogate and Edinburgh, has announced a new partnership with Australian agency, Conka. The alliance will see J44 work closely with Nicola Pickup, head of the Brisbane-based consultancy, providing strategic direction to international brands. Originally from the UK, Nicola has previously worked in senior marketing roles with […]

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A sideways-look at the agency managing director

A sideways-look at the agency managing director

Three of us at J44 have managed large and successful businesses in our time, so we think we’re fairly well qualified to present this essay on the MD’s role and how to perform it. Why? Well, to help you understand your agency a bit better and also to suggest that everything benefits from a sideways-look. […]

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How to be an agency Creative Director

How to be an agency Creative Director

If you’re the sort of creative director who says ‘my way or no way’, you’ll eventually fill your department with people who aim their work at you, rather than at consumers.

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Flippin’ Eck!

Flippin’ Eck!

Today, if you are savvy around high end automobiles, you’ll know that a Flipper is someone who purchases a rare or limited edition new car and sells it on or, as is often the case, straight back to the supplying dealer…for a profit.

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Raw Material

Raw Material

I’ve been fortunate enough to work for FMCG companies which had great products which outperformed their peers. This makes the job of marketing and selling those brands much easier.

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I’m an angel. An angel of death

I’m an angel. An angel of death

I specialise in corporate death. I’m in the business of dead businesses, extinct enterprises, broken brands. Brands and businesses are dropping like flies, and you know what’s killing them? Surprises.

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