What’s the primary function of your business?

What’s the primary function of your business?

To make money? Grow share? Build value? Those are admirable objectives, of course, but they’re not your primary function – your basic job. What is it then? Well, the answer is in this short video. It may surprise you, but it could also help transform your sales and profit. Enjoy!

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J44 partners with Brisbane-based Conka

J44 partners with Brisbane-based Conka

Manchester, Edinburgh, Leeds… and now Brisbane. Our new partnership with Nicola Pickup at the Conka consultancy will allow us to share ideas, pool experience and deliver strategic direction for blue-chip and startup clients on two continents.

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Flippin’ Eck!

Flippin’ Eck!

Today, if you are savvy around high end automobiles, you’ll know that a Flipper is someone who purchases a rare or limited edition new car and sells it on or, as is often the case, straight back to the supplying dealer…for a profit.

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Raw Material

Raw Material

A product that outperforms its peer group makes the job of marketing and selling it that much easier.
So have you got outstanding raw material to work with? How do you spot it? And how do you exploit it to best effect?

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I’m an angel. An angel of death

I’m an angel. An angel of death

The Angel of Corporate Death takes a break from his busy schedule to explain what kills most businesses and how yours can stay alive, despite everything.

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